The launch of the website testfibrosicistica.it (in Italian), alongside a targeted information campaign, aims at empowering individuals to make informed and conscious decisions regarding the opportunity to undergo the cystic fibrosis healthy carrier screening test. The campaign begins with social media platforms (IG, FB, IN and YT) featuring medical influencers, and expands to traditional media through campaign ads and customized materials (posters, flyers, brochures, and postcards), enabling extensive visibility across the entire national territory. In addition, there will be training webinars for communities and corporations interested in adopting the project.

The presentation of the HTA (Health Technology Assessment) results to various stakeholders (community, trade associations, industry professionals, healthcare providers, and above all institutions) through a dedicated press conference will provide valuable data and insights to support health decision-makers in evaluating the potential adoption of the screening program.

The project is the continuation of phase 1, while phase 3 is available on the dedicated page.